From Right-Wing Symbol to Protest Emblem: The Unexpected Evolution of the Frog

This revolution won't be televised, though it may feature amphibious toes and large eyes.

Additionally, it could include the horn of a unicorn or a chicken's feathers.

While protests opposing the government persist in US cities, protesters have embraced the vibe of a community costume parade. They've provided dance instruction, given away snacks, and ridden unicycles, while officers observe.

Mixing humour and political action – an approach experts call "tactical frivolity" – isn't novel. However, it has emerged as a defining feature of protests in the United States in recent years, used by all sides of the political spectrum.

One particular emblem has proven to be particularly salient – the frog. It began when a video of a clash between an individual in an inflatable frog and immigration enforcement agents in Portland, Oregon, spread online. From there, it proliferated to protests throughout the United States.

"A great deal happening with that small frog costume," says a professor, a professor at UC Davis and a Guggenheim Fellow who focuses on political performance.

The Path From a Cartoon Frog to Portland

It's hard to talk about demonstrations and amphibians without talking about Pepe, a web comic frog co-opted by far-right groups during an election cycle.

When this image gained popularity on the internet, its purpose was to express certain emotions. Subsequently, its use evolved to show support for a candidate, including one notable meme retweeted by the candidate personally, showing the frog with a signature suit and hair.

The frog was also portrayed in right-wing online communities in more extreme scenarios, portrayed as a hate group member. Users exchanged "rare Pepes" and set up cryptocurrency using its likeness. Its famous line, "that feels good", became a coded signal.

But its beginnings were not this divisive.

Its creator, the illustrator, has expressed about his disapproval for how the image has been used. The character was intended as simply an apolitical figure in this artist's universe.

This character first appeared in a series of comics in 2005 – apolitical and notable for a particular bathroom habit. In 'Feels Good Man', which follows Mr Furie's efforts to take back of his work, he said the character was inspired by his time with companions.

When he began, the artist experimented with sharing his art to the nascent social web, where people online began to borrow, remix and reinvent the frog. When the meme proliferated into the more extreme corners of the internet, the creator tried to disavow his creation, including ending its life in a final panel.

However, its legacy continued.

"It shows that we don't control imagery," says the professor. "Their meaning can evolve and be repurposed."

Until recently, the notoriety of this meme resulted in amphibian imagery became a symbol for conservative politics. But that changed on a day in October, when a viral moment between a protestor wearing a blow-up amphibian suit and a federal agent in Portland, Oregon captured global attention.

This incident came just days after a decision to deploy military personnel to Portland, which was described as "war-ravaged". Protesters began to congregate outside a facility, just outside of a federal building.

The situation was tense and a officer sprayed a chemical agent at a protester, directing it into the air intake fan of the costume.

The protester, Seth Todd, reacted humorously, remarking he had tasted "spicier tamales". Yet the footage went viral.

Mr Todd's attire was not too unusual for Portland, renowned for its quirky culture and left-wing protests that revel in the ridiculous – public yoga, retro fitness classes, and nude cycling groups. Its creed is "Embrace the Strange."

The costume was also referenced in subsequent court proceedings between the federal government and the city, which contended the use of troops was illegal.

Although the court ruled in October that the president had the right to send personnel, one judge dissented, mentioning the protesters' "known tendency for donning inflatable costumes while voicing dissent."

"It is easy to see the majority's ruling, which adopts the government's characterization as a battlefield, as simply ridiculous," the dissenting judge opined. "However, this ruling goes beyond absurdity."

The deployment was stopped legally soon after, and personnel withdrew from the area.

However, by that time, the amphibian costume had become a potent protest icon for the left.

The inflatable suit was spotted nationwide at anti-authoritarian protests last autumn. Frogs appeared – along with other creatures – in San Diego and Atlanta and Boston. They appeared in rural communities and big international cities like Tokyo and London.

This item was sold out on online retailers, and rose in price.

Mastering the Narrative

The link between both frogs together – is the dynamic between the humorous, benign cartoon and serious intent. Experts call this "tactical frivolity."

The tactic relies on what Mr Bogad terms a "disarming display" – frequently absurd, it acts as a "disarming and charming" display that draws focus to a cause without needing obviously explaining them. This is the silly outfit you wear, or the symbol you share.

The professor is both an expert on this topic and someone who uses these tactics. He authored a text called 'Tactical Performance', and taught workshops around the world.

"One can look back to historical periods – under oppressive regimes, they use absurdity to express dissent a little bit and while maintaining plausible deniability."

The purpose of such tactics is multi-faceted, Mr Bogad says.

As protesters confront a powerful opposition, humorous attire {takes control of|seizes|influences

Charles Patel
Charles Patel

Lena is a passionate writer and tech enthusiast based in Berlin, sharing her experiences and insights on modern life.